VALs

My VALS score listed me as Primary: Strivers 

"Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead..." 

There are some aspects of this that I agree with, but it sort of makes me feel lame too. "Trendy and fun loving" seems cool, but then going in to money, and requiring it to meet my desires.  This is kind of true, I do like having nice things and often can't afford them but will make myself afford new shoes and forego something more important so I can purchase fancy new things.   I can see this being super helpful to anyone trying to sell me something. 

I am in transition, back in college after graduating in 2006, so maybe that's why my secondary score was: Achiever

"With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices."

Now, I want to have a career, but I don't want to drive around in a Mercedes and have a personal chef...now, that does sound cool, and I wouldn't complain if I did have those things, but it's not a personal goal of mine.  I want to be comfortable and successful, but I don't need to be celebrity status successful.